Nom Nom Now Fresh Dog Food Review

When dogs eat well, they feel well

Updated on Mar. 18 2018

2 Nom Nom Now Dog Food

NomNomNow


OVERALL RATING

The only fresh dog food we tested that was not pre-frozen. This is our regular dog food. We have tested better food (see our top ranking). We choose NomNomNow as our regular dog food, as it is produced locally. It is made in the San Francisco Bay Area where we are based, and hence shipping is predictable and fast.


VALUE
Appox $3.90 a meal. $4.40 per lb of food. Based on a 2 weeks delivery schedule. The beef meal size is 14.5oz, which is one of the biggest we've tested. Meals are personalized to your dog's size, breed, and your location. So use this as a guide.
EASE OF USE
Some minor website usability issues. Especially on locating and setting the delivery schedule. A major issue is that the website may offer two different dates for the next meal deliver. Very confusing. (This is not fixed as of Feb 12 2018.)
SUPPORT
Good email support. On a few occasions, the reply created more confusions, mostly due to the website usability issues. We also had a very concerning reply regarding food storage (see more details).
SHIPPING
Since testing, we've seen some major changes to the shipping method. Initially, it was delivered locally on the same day (this was excellent, as we got the food fresh). Then they switched to FedEx. Which was terrible, some food was never delivered. They are now using OnTrac service. Since the food processing is located locally, we get the shipments within 1 day of shipping. If you are not in California, expect a different shipping timeframe/experience.
PACKAGING (SHIPPING)
A standard cardboard shipping box which usually arrived crushed in the corners. A plastic silver bubble bag and gel packs are used to keep the food cold during shipping. These are not 100% recyclable. Food arrived partially-frozen.


PACKAGING (FOOD)
Food is sealed in single meal pre-portioned pouches. A pouch was opened for each meal. The outer pouch was covered in a thin grease layer and small food particles. This is a regular occurrence and we are curious how clean the food packaging facilities are. The pouch was easy to open. No production or expiration dates on the package.

NOTE: We had originally followed the manufacturer's instructions on storage. Where food can be left in the fridge for 5 days. We found this was an issue - as earlier tests with the Chicken recipe showed that the pouches started to expand like a balloon (gas being released by the meat - so not a good sign). Customer support gave us an inadequate reason regarding fridge temperature. So we started following other manufacturers' common suggestion. Food is rotated from the freezer to fridge on a 3-day basis. So about 3 days food is stored and defrosted in the fridge.
FOOD QUALITY
Food is fresh but is partially pre-frozen by the ice packs during shipping. Full instructions are included. We microwaved it for 40 secs from fridge to bowl to warm it a bit. We tested the Heartland Beef Mash recipe. The food was visually appealing. It has a high water content as we can typically see water in the pouches and the bowl. The vegetable chunks are too large for a dog to digest. In our tests, the vegetable went straight through the dog and never digested. Dog loved the food and ate it all up.
POOP QUALITY
The stool was solid to soft. The stool contained a lot of the vegetables in its original chunk form. They were not fully digested. No strong smell.
EXTRAS
None
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See The Full Ranking for Best Fresh Human Grade Dog Food For 2018